Flashback: Apple’s First Appearance In The Phone Industry

This is Motorola ROKR, first phone to have iTunes synchronization. It was available with Cingular. You can get up to 100 songs on it, pretty cool huh? The interesting part is that it was $249.99 with 2-year contract with Cingular. Let’s do the math, it’s $2.5 a song. Now we can get an iPhone for 25 cents a song (8GB) or 18 cents a song (16GB). And you won’t only get more songs per dollar, you will also get video and ass-kicking user interface on your phone, internet browsing and much more useful and useless stuff. Two Steve Jobs quotes:

We’ve worked closely with Motorola to deliver the world’s best music experience on a mobile phone,

We’re also thrilled to be working with Cingular, the largest wireless carrier in the US, to bring this pioneering phone to market.

I don’t know if this was a mistake for Apple to do so, because Motorola is still successfully doing that ROKR mobile phone line, which is labelled as music phone. Maybe some disagreements caused Apple to do their own mobile phone?

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